Category Archives: Managing Creativity

Big Blues From the Viagra People

Viagra.jpg

In 1999, I conceived and co-founded (with Paul Kwicienski) the world's first interactive business blues band, Face the Music.

The concept was a simple one: help organizations increase teamwork and decrease complaint by getting employees to write and perform original blues songs.

The concept resonated with a lot of industries, especially Big Pharma.

Oh yeah, they had the blues, lots of blues, like the "Now We Gotta Compete with Generic Drugs from Canada Blues," and the "No One Trusts the Drug Companies Anymore Blues," and the always popular, "Our Pipeline Is Empty, But Our Inbox is Full Blues."

So we weren't all that surprised when Pfizer came calling...

Big Blues From the Viagra People

Viagra.jpg

In 1999, I conceived and co-founded (with Paul Kwicienski) the world's first interactive business blues band, Face the Music.

The concept was a simple one: help organizations increase teamwork and decrease complaint by getting employees to write and perform original blues songs.

The concept resonated with a lot of industries, especially Big Pharma.

Oh yeah, they had the blues, lots of blues, like the "Now We Gotta Compete with Generic Drugs from Canada Blues," and the "No One Trusts the Drug Companies Anymore Blues," and the always popular, "Our Pipeline Is Empty, But Our Inbox is Full Blues."

So we weren't all that surprised when Pfizer came calling...