Category Archives: Large Enterprises

Creating products customers want with Innovation Wars

How can product managers help their organizations innovate in a way that will appeal to customers? Co-create with your customers. It is frequent advice, but how do you really accomplish it? To find out, I discussed the topic with the author of Innovation Wars: Driving Successful Corporate Innovation Programs. It’s an authoritative guidebook for innovators ...

Building a Global Innovation Capability at a Large Company

Building Innovation at Large CompaniesAn interesting thing happens in successful companies. They tend to focus on what made them successful and over time actually drive out innovation and instead develop a resistance to risk-taking. Known as the “incumbent’s curse,” examples are easily found, such as Kodak, Research in Motion, Sony, and Hewlett Packard. Find a large company and chances are high that... Continue reading