Category Archives: jobs-to-be-done

Clayton Christensen: Competing Against Luck [book review]

Competing Against Luck is the rather curious title of a new book by the eminent innovation guru, Clayton Christensen, et al. It is an important work which makes some big claims. The Jobs to be Done idea has been around for a while but this book puts it into an academic framework, gives many examples of how it has been used and advises methods for how to harness this approach.

Clayton Christensen: Competing Against Luck [book review]

Competing Against Luck is the rather curious title of a new book by the eminent innovation guru, Clayton Christensen, et al. It is an important work which makes some big claims. The Jobs to be Done idea has been around for a while but this book puts it into an academic framework, gives many examples of how it has been used and advises methods for how to harness this approach.

6 Tools: Jobs to be Done with Tony Ulwick [interview]

Tony Ulwick is well known for the creation of Outcome-Driven Innovation® (ODI) and as the founder of Strategyn. In this recent interview, Chad McAllister sits down with Tony who shares 6 tools from his new book, Jobs to Be Done: Theory to Practice.

Outcome-Driven Innovation: Know what customers want before developing the product

Know What Customers WantAn old marketing adage is that half of a company’s advertising is effective, we just don’t know which half. A similar conundrum faces innovators and product developers, with the best companies finding success with about half of the products they create (and the odds are much worse for average companies). Continue reading