Category Archives: Jeff Bezos

A Peek Inside the Mind of Jeff Bezos

It is not too often that the leader of a Fortune 500 gives you an insight into how their company achieves competitive advantage in the marketplace in a letter to shareholders, instead of launching into a page or two of flowery prose written by the Public Relations (PR) team that works for them. The former ...

Lessons from Four Great American Innovators

In 1912 a young scientist from New York, Clarence Birdseye departed on a fur-trading expedition to Labrador in Canada. While he was there he noticed that the local Eskimos kept their fish fresh in winter by freezing it in the ice.  He was intrigued to find that the fish retained its flavour and did not ...

Three Lessons in Innovation from Jeff Bezos

Disrupt your own business before someone else does. Offering second hand books at low margin threatened Amazon’s higher value new book sales but this did not bother Bezos. He wanted to own that segment of the market too and to prevent a competitor from seizing it. Continue reading