Category Archives: Insights

Should innovators trust their intuition more?

A quick Google search churns up endless articles and blogs extolling the virtues of using instinct, intuition and gut feel for making better business decisions and being more innovative. In this article I pick apart what governs intuition and how to use it for better insight interpretations and marketing decisions. Where does intuition come from? ...

29 Innovation Activities for Your Next Ideation

I often get asked what activities a team should do in ideation to get better results and keep it fun. While there's a limitless list of possibilities that need to be tailored to each innovation challenge, I do have some favorites. Here are 29 that work and are adaptable to a variety of businesses and challenges.

Innovation is Social

If your organization is struggling to sustain its innovation efforts, then I hope you will do the following things. Find the purpose and passion that everyone can rally around. Create the flexibility necessary to deal with the constant change that a focus on innovation requires for both customers and the organization. Make innovation the social ...

Six Sets of Eyes for Innovation

To successfully foster an innovation, you have to look through at least six different sets of eyes. First, you have to unlearn everything you know. Admit it. You are biased, pre-programmed, and your bonus is tied into business results. Apply sincere empathy with people who do not know as much as you. To enter a beginner’s ...

Six Sets of Eyes for Innovation

To successfully foster an innovation, you have to look through at least six different sets of eyes. First, you have to unlearn everything you know. Admit it. You are biased, pre-programmed, and your bonus is tied into business results. Apply sincere empathy with people who do not know as much as you. To enter a beginner’s ...

Innovation Decision Makers – the genius or the customer?

Steve Jobs was a genius.  He transformed his industry through innovation, making the right call at the right time for the right technology in the right product.  Famously, he avoided asking customers what they wanted, because they wouldn’t understand it and it would waste time. Steve Jobs was rare.  There are very few situations where ...

The Innovative Mindset

The Innovative MindsetOver the course of my career as a cognitive psychologist, I have always been interested in examining the “light bulb” moment, or the moment an insight occurs. In my book, Seeing What Others Don’t: The Remarkable Ways We Gain Insights, I analyzed 120 incidents in which insights occurred in an attempt to learn more about how insights arise, and to develop new strategies for people and organizations to boost their insights. Recently I formulated a strategy to help people gain more insights. This article outlines my strategy, as well as my research about how insights arise. Continue reading

The Joy of Innovation

Producer David O. Russell’s most recent movie, Joy, begins with a title card appearing on the screen announcing this dedication: “Inspired by the true stories of daring women. One in particular.” That one particular woman is Joy Mangano, the “Queen of HSN”, who is a serial entrepreneur and innovator with more than a hundred patents to her name and is most famously known for her first invention, the Miracle Mop. Continue reading

No Instant Coffee Here: What Starbucks Teaches Us about Timing and Innovation (Part 1)

Timing is key in Innovation. Part 1 of the two-part blog series on the Starbucks story covers the time period from Starbucks’ humble beginnings in 1971 as just a single storefront to Howard Shultz raising the necessary capital to buy Starbucks and make it a private company in 1987. Continue reading