Category Archives: innovation

Brand Essence: The Rock’n’Roll of Business (Part Three)

Part 3 of 3 Your marketers either need to create a fire or be fired. If you have uninspired and uninspiring marketing professionals on your team, be warned. Give him or her one chance to kick into high gear. Then act decisively. Fire them if they cannot change tempo. Be bold and be emboldened. Marketers ...

Brand Essence: The Rock’n’Roll of Business (Part Two)

One real power of a brand is that it serves as a tuning fork for an organization, helping them quicken strategic decisions, vetting new opportunities, and making hard choices when projections are slipping away from the target. Nothing kills brand value more than short-term revenue focus. When the deafening sirens of Wall Street start signing, listening to the essence of brand can keep a company from wrecking on its own overexcited ambition. Brand is the moral DNA of an organization, and therefore it’s crucial to...

Can Small Business Can Access World Class Scientific Research? Yes!

Take a look at any breakthrough technology and invariably it started out in a lab somewhere, usually decades before any commercial product hits the market. The problem is that, with tens of thousands of scientific papers published every year, it’s hard to separate the wheat from the chaff. That’s why major corporations spend billions on ...

Top 100 Innovation Articles of 2017

Building upon the success of Braden Kelley’s Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2017 was our sixth full year of operations. To celebrate we’ve pulled together the Top 100 Innovation Articles of 2017 from our archive of nearly 7,000 innovation-related articles from more than 400 contributing authors. Click the ...

Voting Open – Top 40 Innovation Bloggers of 2017

Innovation Excellence loves making innovation insights accessible for the greater good, because we truly believe that the better our organizations get at delivering value to their stakeholders the less waste of natural resources and human resources there will be. As a result we are eternally grateful to all of you out there who take the ...