Category Archives: innovation myths

4 Myths About Innovation You Need To Avoid

The unicorn is perhaps unique among myths in that the creature doesn’t appear in the mythology of any culture. The ancient Greeks, for all of their centaurs, hydras and medusas, never had any stories of unicorns, they simply believed that some existed somewhere. Of course, nobody had ever seen one, but they believed others had. ...

Mapping Innovation: Playbook for navigating a disruptive age [book review]

In his new book, Greg Satell debunks innovation myths and looks closely at what innovation “is”. Greg offers a powerful innovation matrix to navigate the innovation space, and then walks us through the challenges of innovating in the digital age.

Mapping Innovation: Playbook for navigating a disruptive age [book review]

In his new book, Greg Satell debunks innovation myths and looks closely at what innovation “is”. Greg offers a powerful innovation matrix to navigate the innovation space, and then walks us through the challenges of innovating in the digital age.