Category Archives: innovation conference

Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Stephanie Cunningham, Associate Director, Global Insights Business Lead—Specialty Division, The Clorox Company Jody McInerney, Senior Vice President, Burke, Inc. Stephanie began with crisis, a story about the kitty litter business. Competitive pressures were high. Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: ...

Strategic Foresight for Key Projects

Here are notes from the Back End of Innovation conference, 2015, in San Jose. These tips come from a workshop led by Tamara Carleton, Innovation Leadership Board, LLC. This session focuses on strategic foresight, which is the ability to build the future we envision. Strategic foresight is based on choices made today intended to influence ...