Category Archives: Growth

Brand Essence: The Rock’n’Roll of Business (Part Three)

Part 3 of 3 Your marketers either need to create a fire or be fired. If you have uninspired and uninspiring marketing professionals on your team, be warned. Give him or her one chance to kick into high gear. Then act decisively. Fire them if they cannot change tempo. Be bold and be emboldened. Marketers ...

Four Models of Intrapreneurship Innovation

Research shows that growth fueled through organic innovation is more profitable than growth driven by acquisition, in part because the organizational capability required is vastly different. But the litmus test is...

When Should You Pull the Plug on an Innovation Project?

History skews our perception of possibility. It’s easy to forget that man’s great achievements were mere “mights” for those on the other side of the present. Take the Apollo 11 moon landing. Retold today, that “one giant leap for mankind” was but a series of surefooted steps taken by America’s scientists and engineers. Conquering the ...

The Secret Formula for Achieving Market Leadership

As Jack Welch so skillfully demonstrated while he led GE, Market Leadership is the one real strategy that has long-term staying power. H mandated that GE would be No. 1 or No. 2 in every market it was in, or it would get out. It was a “Market Leader or nothing” strategy, and it served GE well.

The Secret Formula for Achieving Market Leadership

As Jack Welch so skillfully demonstrated while he led GE, Market Leadership is the one real strategy that has long-term staying power. H mandated that GE would be No. 1 or No. 2 in every market it was in, or it would get out. It was a “Market Leader or nothing” strategy, and it served GE well.