Category Archives: frugal innovation

Simone Ahuja: Implementing frugal innovation initiatives [video]

Dr. Simone Ahuja has served Fortune 1000s across sectors. She has served as a consultant to the Centre for India & Global Business at Judge Business School, University of Cambridge, and as an associate Fellow at the Asia Society in New York City.  She provides advisory services, keynotes and interactive innovation and agility labs to ...

Are you a creative problem solver? Take the “Mad Men” challenge!

shutterstock_124144213 - mad man paidAs Head of Creative, you've been asked to deliver an ad campaign to increase the popularity of print media. The digital revolution has significantly eroded newspaper circulation. Pitch a solution. What will you propose? Continue reading

Beyond Silicon Valley: SeedStarsWorld start-ups

Start-ups selected by SeedStarsWorld for the final competition in Geneva have pretty much energy to spare. SeedStarsWorld is not so much about mindblowing innovations, 'coming out of the blue': start-ups screened from emerging markets address real problems for real people, from e-commerce, and differentiate by a better execution. Continue reading