Category Archives: Frito-Lay

A New Way Amazon Changes Everything

The arrival of the Internet began major disruption to decades old methods of consumer packaged goods (CPG) distribution. The tried and true method of manufactures selling to a collection of wholesalers, who then sold the product on a range of retailers began to be reexamined. We saw the arrival of online retailers like Amazon who ...

The 2015 Breakthrough Innovation Report

The 2015 Breakthrough Innovation ReportNielson released its 2015 BREAKTHROUGH INNOVATION REPORT tthat features best practices from winning brands – with seven specific case studies from Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris. Continue reading