Category Archives: external

INNOVATION MASTERY 18: Running An External Innovation Program [VIDEO]

Book available here: http://amzn.to/29q9ZsK This episode: Running an external program While this book is focused on internal crowdsourced innovation programs, you may wish to run an externally focused program, which includes prospects and customers. Examples of this include My Starbucks Idea and LEGO Ideas where your inventors and reviewers are not your employees. While these…