Category Archives: exponential

An Iridium Moment is a Strategic Blunder that can Kill your Company

An Iridium Moment is a Strategic Blunder that can Kill your CompanyIsmail defines an Iridium Moment as using linear tools and trends of the past to wrongly predict an accelerating future. Every company has to make important strategic decisions. We can see with hindsight that some decisions which looked smart at the time turned out to be dumb. Often it was because the wrong assumptions were made. Continue reading