Category Archives: Experience Innovation

Should innovators trust their intuition more?

A quick Google search churns up endless articles and blogs extolling the virtues of using instinct, intuition and gut feel for making better business decisions and being more innovative. In this article I pick apart what governs intuition and how to use it for better insight interpretations and marketing decisions. Where does intuition come from? ...

User-centered design: how to merge it with a design thinking program

Sometimes underrated and later-introduced in the process, user-centered design is a fundamental tool for innovation. The design thinking approach most of the time offers a great deal of product structure for the team to deal with. If well conducted you can come out from a program like that with elements such as the main issue ...

Behind the Scenes: An Inside Look at Amazon’s Futuristic Distribution System

Ever since Ford revolutionized auto production by implementing the assembly line in 1913, manufacturing has come a long way. One of the current innovations taking place pertains to distribution. With an extremely demanding multinational client base and fierce competition from rivals, fast and efficient distribution is becoming one of the greatest competitive advantages for a ...

Behind the Scenes: An Inside Look at Amazon’s Futuristic Distribution System

Ever since Ford revolutionized auto production by implementing the assembly line in 1913, manufacturing has come a long way. One of the current innovations taking place pertains to distribution. With an extremely demanding multinational client base and fierce competition from rivals, fast and efficient distribution is becoming one of the greatest competitive advantages for a ...

The Evolving Role of Design

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The ...

Managing Business Growth Through Innovation

Business growth is great, right? Seeing your company develop and evolve into something bigger and better is the goal of every entrepreneur, and I’m the same as everyone else in this case. However, as I’ve learned from experience, growth is not always a good thing. Please, don’t get me wrong, the fact of growth itself ...

Design Thinking as Worldview

Design thinking is considered a human-centered framework for problem solving, used in formal innovation work in many fields: health care, consumer products, software, medical devices, durable goods, services and city planning. Design thinking has been perhaps the most lauded innovation method. In brief, the phases include empathy, define, ideation, prototyping, testing and storytelling. Here’s the weird factor. ...

Paris Accenture Innovation Center: Creativity on starting-blocks

What is the Paris Accenture Innovation Center ? In a nutshell, a dizzying innovation team, acting in a tremendous place for creativity! Albane Liger Belair, Accenture Paris Innovation Center Director, and her deputy, in charge of the program lead, Mathieu Cambe, kindly walked me through this amazing space. Identity and purpose Paris Accenture Innovation Center ...

Paris Accenture Innovation Center: Creativity on starting-blocks

What is the Paris Accenture Innovation Center ? In a nutshell, a dizzying innovation team, acting in a tremendous place for creativity! Albane Liger Belair, Accenture Paris Innovation Center Director, and her deputy, in charge of the program lead, Mathieu Cambe, kindly walked me through this amazing space. Identity and purpose Paris Accenture Innovation Center ...