Category Archives: environment

Why Sustainability is Your Next Big Innovation Opportunity

What’s the business case for sustainable innovation? That’s the question I’ve been asked most in my years working on sustainability and the main reason clients cite for not innovating around social and environmental responsibility. Well now we have the answer; the business case is $12 trillion.

True Corporate Innovators Aren’t Who You Would Expect

Corporate innovation managers have one of the most difficult but necessary challenges in any organisation: trying to disrupt the organisation from the inside. An entrepreneur’s natural style of working is nimble. They take risks and swerve bureaucracy. They have decision making rights about where to spend time, money and resources. So, when entrepreneurial employees or ...

What makes a country innovative?

Each year INSEAD team up with the World Intellectual Property Organisation (WIPO) and Cornell University to produce an innovation league table for the countries of the world.  It’s designed to rank the infrastructure and support environment for innovation around the world. The 2016 rankings have just been published, and given the desire of the EU ...

What We Can Learn About Innovation From Crows

What We Can Learn About Innovation From CrowsCrows are everywhere. There is no denying it. What is fascinating is that unlike many animal species, crows live in harmony with humans (along with rats and cockroaches), and in fact choose to live with humans instead of away from them, continuing to evolve in order to thrive in areas where humans dominate the landscape. Continue reading

The Future Is Here: Wearable Enviro Trackers


The beautifully designed TZOA tracker

How would you live differently if you knew exactly how your environment was affecting you?

Back in 2007, I wrote a set of predictive stories about what life would be like 10 years out. Really interesting to go back to that time and see how much of that is on the way to actually happening: some of it – like 3d printers, are definitely moving along at a rapid clip. Others, not so much. Here is one of those posts, reprinted from here.

Dateline 9/30/2018 – Houston, Texas, United States: Everyone is familiar with needing to map out your drive with Google Maps prior to getting in your car in order to avoid pollution contaminated zones. Well, WMI (Waste Management Inc) has announced a new product which makes it a lot easier to determine whether you are not heading into a contaminated zone. Instead of having to map out your route around the zone before you leave, WMI’s new product, AvoidIt! ™, will automatically send you an SMS just prior to you driving into a contaminated zone. Unlike widely available wireless phones with integrated atmospheric sensors, WMI’s AvoidIt! will track your location via GPS and alert you via a text message or phone call if you are about to drive into a contaminated area. Also unlike atmospheric sensor phones, AvoidIt! can also alert you if you are about to drive into an unsafe area with undesirable populations, so its an excellent safety choice as well. “I signed up all of my family on AvoidIt!, says Cynthia Khan. “While all of our phones have atmospheric sensors, I like the fact that I can track all of my families movements as well” Cynthia set up an alert for her husband’s cell phone which alerts her if he ventures near his ex-girlfriends apartment as well “It’s a great tool” she says.

Well guess what – like I said before, being a futurist is a bit like being a weatherman, sometimes you are right, but at the wrong time. Looks like the prediction actually came true a few years early – 2015 instead of 2017. Instead of the too obviously named “Avoidit!”, enter the much more creatively named TZOA. Kickstarted by a bunch of my fellow Canadians (eh?) from UBC, its looks like a very cool and very useful device – considering what is happening in our environment today.

This little gem is beautifully designed and carries 6 sensors:

  • Air Quality
  • UV
  • Light
  • Heat
  • Humidity
  • Temperature

These guys seem to have it right – a good number of sensors and they tell me an open API – it will be very interesting to see what they can do with it. I especially love the fact that they are using a Waze style data gathering model in order to track the data – if you ask me you will see more and more crowdification of absolutely everything.

Of course this little device can only track environmental issues, where the “Avoidit!” also tracked crime and other statistics – you might say that my ideas were a bit less – ahem – politically correct – than the folks at TZOA.

via TZOA Wearable Enviro-Tracker.

The post The Future Is Here: Wearable Enviro Trackers appeared first on thinkfuture.