Category Archives: Emerging markets

Simone Ahuja: Implementing frugal innovation initiatives [video]

Dr. Simone Ahuja has served Fortune 1000s across sectors. She has served as a consultant to the Centre for India & Global Business at Judge Business School, University of Cambridge, and as an associate Fellow at the Asia Society in New York City.  She provides advisory services, keynotes and interactive innovation and agility labs to ...

Creating a greener space

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Courtesy of Vo Trong Nghia Architects/FPT University.

This building may look like it’s neglected and overrun with vegetation – and that’s the point.

Architects in Ho Chi Minh City were asked to design a new urban university campus that would be a distinct departure from the cold traditional buildings in the Vietnam city.

They came up with a grassy, leafy, nature-inspired design, intentionally full of vegetation.

Here’s how they describe their innovative approach to blend culture and sustainability:

By experimenting with light, wind and water, and by using natural and local materials, Vo Trong Nghia Architects employ a contemporary design vocabulary to explore new ways to create green architecture for the 21st century, whilst maintaining the essence of Asian architectural expression.

Cities, especially in thriving countries like Vietnam, are growing at such a speed that infrastructure is unable to keep pace,” said the team at Vo Trong Nghia Architects in an interview with Dezeen Magazine. “Environmental stress is observable through frequent energy shortages, increased pollution, rising temperatures, and reduced greenery.”

View more here.