Category Archives: Customers

Why the Test & Learn Approach Does Not Work

The in-market test & learn approach to innovation is becoming increasingly common, because it meets the cultural needs of modern businesses to behave entrepreneurially. At The Strategy Distillery we believe (and have witnessed) this approach is life threatening to the future success of a newly launched product or service. Here's why...

How Product Managers Create Great Customer Experiences with Better Products [podcast]

The best person I know of to learn about creating an exceptional customer experience is Joseph A. Michelli. He is an internationally sought-after customer experience consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on the customer.

Small Business Revolution: Re-energize Brands and Market Research [podcast]

Innovators and product managers need to think more strategically to expand their success – to become product masters. This is what executive teams want from their product managers, and this interview with my guest is a great case study for thinking strategically and reshaping an entire organization. What if you could create a new product ...

Here’s Why You Should Think Twice Before Listening To Business Gurus

Probably the hardest thing in business is to innovate consistently, year after year and decade after decade. Take a look at any industry at any point in time and you’ll find one company that seems to have hit on a secret formula only to find that ten years later that things have gone awry. Consider ...

Here’s Why You Should Think Twice Before Listening To Business Gurus

Probably the hardest thing in business is to innovate consistently, year after year and decade after decade. Take a look at any industry at any point in time and you’ll find one company that seems to have hit on a secret formula only to find that ten years later that things have gone awry. Consider ...

The Secret Formula for Achieving Market Leadership

As Jack Welch so skillfully demonstrated while he led GE, Market Leadership is the one real strategy that has long-term staying power. H mandated that GE would be No. 1 or No. 2 in every market it was in, or it would get out. It was a “Market Leader or nothing” strategy, and it served GE well.

The Secret Formula for Achieving Market Leadership

As Jack Welch so skillfully demonstrated while he led GE, Market Leadership is the one real strategy that has long-term staying power. H mandated that GE would be No. 1 or No. 2 in every market it was in, or it would get out. It was a “Market Leader or nothing” strategy, and it served GE well.