Category Archives: Cristopher Cerf

Spinglish for Innovators

Spinglish for Innovators - Innovation ExcellenceWhy is Spinglish important to innovation practitioners? All innovation has a political dimension and requires selling ideas (sometimes over and over and over again) and being able to translate possibilities into commitment, action, investment. It’s probably wise to be alert to the Spinglish on the other side of the table, and from time to time, using some spinning can be practical. Continue reading