Category Archives: Creative Thinking

The Top 10 Reasons Why the Top 10 Reasons Don’t Matter

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1. Reason is highly over-rated.

2. If you need more data to prove your point, you'll never have enough data to prove your point.

3. Analysis paralysis.

4. You're going to follow your gut, anyway.

5. By the time you put your business case together, the market has passed you by.

6. "Not everything that counts can be counted; not everything that can be counted counts." - Albert Einstein

7. The scientific method came to Rene Descartes in a dream!

Are You an Idea Addict?

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There are lots of things in this world people get addicted to: alcohol, nicotine, heroin, sex, and iPhones -- just to name a few. But perhaps the biggest addiction of them all is the addiction to our own ideas. Here's how it works:

We think something up. We feel a buzz. We tweak it, we name it, we pitch it, and POOF, the addiction begins.

At first, like most habits, it's a casual pursuit with a thousand positive side effects: increased energy, renewed focus, and a general feeling of well-being. Like wow, man. But then... We think about it in the shower. We think about it in the car. We think about it when people are asking us to think about other things. We even dream about it.

The Idiot Savant’s Guide to Emergency Ideation Under Ridiculous Time Constraints

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OK. Here's the deal. You are a PR, Marketing, or Communications firm and one of your clients has just asked for the impossible. Again. They need killer ideas from you within the next 48 hours. Maybe sooner. Your team is scattered to the four winds, you have no time to run a brainstorm session, and your anxiety level is through the roof.

What to do? Here's what to do:

1. Call your client immediately and get absolutely clear about their need. If they give you some kind of generic request, hold their feet to the fire and them to state their request in the form of a question, starting with the words "How can we?"

2. Find out if their so-called deadline is actually real or some kind of hallucination fueled by stress and too much caffeine.

3. Ask your client for the criteria by which they will evaluate the ideas you will be submitting.

4. Write a brief. Keep it brief.

5. Hand deliver the brief to each member of your team. If this is impossible, email it to them with the subject line reading: "STOP WHAT YOU ARE DOING AND READ THIS NOW!" Tell them exactly what you need from them and by when.

6. Schedule a brainstorm session with anyone on your team within walking distance, even if it's just one person. Do this out of the office if possible.

7. Take 15 minutes to generate another wave of cool ideas by using Idea Champions' Free Genie tool.

8. In the next 10 minutes, jot down as many ideas as you can think of in response to your client's challenge. Do not censor yourself. Write everything down. Even the stupid ones. Especially the stupid ones.

9. Circle your favorite idea and "LCS" it. Note what you LIKE about it and what your CONCERNS are. For each concern, note SUGGESTIONS that will handle those concerns.

10. Pitch your favorite idea to one of your teammates. Ask them to LCS it. Then ask them to pitch you an IDEA and you LCS their idea.

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Why Use a Creative Thinking Technique?

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If you have ever jump started your car in the winter with a pair of jumper cables you already know why it makes sense to use a creative thinking technique: to spark your ability to arrive at your preferred destination.

Sometimes, to get you moving, a spark is needed -- a jolt -- and that's where creative thinking techniques come in.

All of us, no matter where we live and what we do for a living, are creative. We are. It's built in. The problem is, for many of us, our creativity peaked when we were five years old. Since then, it's been a slow and steady decline into conformity and conventionality. Our innate creativity has, all-too-often, gotten buried, neglected, and ignored. Like a car engine in winter, it sometimes goes cold. So cold, in fact, that we can't figure out how to get it started again.

The Top 10 Reasons Why the Top 10 Reasons Don’t Matter

strange-albert-einstein.jpg

1. Reason is highly over-rated.

2. If you need more data to prove your point, you'll never have enough data to prove your point.

3. Analysis paralysis.

4. You're going to follow your gut, anyway.

5. By the time you put your business case together, the market has passed you by.

6. "Not everything that counts can be counted; not everything that can be counted counts." - Albert Einstein

7. The scientific method came to Rene Descartes in a dream!

100 Reasons Why You Don’t Get Your Best Ideas At Work

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Since 1986, I've asked 10,000 people where and when they get their best ideas. Less than 2% have said "the workplace."

Based on my 25 years of working with a ton of innovation-seeking organizations, here's my take on WHY:

1. Too much to do, not enough time.

2. Too many distractions and interruptions.

3. You work in a risk averse organization.

4. Sleep deprivation.

5. Mental clutter.

6. Fear that someone will steal your idea.

7. You don't think of yourself as creative.