Category Archives: Contagious

Contagious: How to make products, ideas, and behaviors catch on

Notes from a keynote speech from The Market Research Event By Jonah Berger, Professor of Marketing, The Wharton School at the University of Pennsylvania Berger starts the keynote session by playing a game, Which is Tastier? Where two images are shown: broccoli and a cheeseburger. The vote is cast: the majority vote, you guessed it, for ...