Category Archives: Consumer Innovation

29 Innovation Activities for Your Next Ideation

I often get asked what activities a team should do in ideation to get better results and keep it fun. While there's a limitless list of possibilities that need to be tailored to each innovation challenge, I do have some favorites. Here are 29 that work and are adaptable to a variety of businesses and challenges.

How 3 Established Brands Unlocked New Growth [Case Study]

One thing that all great expansion case studies have in common is that the brand defined their frame of reference to their own advantage. You can do this for your brand, too. Read on for an explanation, three notable case studies, and a downloadable eBook pdf.

How IoT is Transforming Unexpected Industries

By the late 1990’s computers became truly transformative, followed by Internet and email as conduits to a continuous flow of information that could be processed, analyzed and turned into action. Today, as digital connectivity transforms physical machines, we’re likely into the early days of a similar productivity boom.

Thinking Outside The Box with Crowdsourcing

At our Industry and Research conference, I was asked by Sihem Jouini to define the 'unfair advantage' of Imagine with Orange, a platform dedicated to crowdsourcing innovative ideas. Jouini is Associate Professor and Director of the Innovation & Entrepreneurship major at HEC ExMBA, and a researcher in organizational design for innovation and creativity.

Marketing and Innovation are Inseparable

So, how does your Marketing serve your innovation? Does it define clearly and collaboratively? Does it integrate desirability, feasibility and viability in an optimal manner? Does it communicate with clarity and impact?

2017 Interbrand Breakthrough Brands [Report]

40 brands, 7 trends, global insights...In this 2017 Interbrand Breakthrough Brands report, you'll find the 40 startups and upstarts changing the world and discover the key trends they're driving. Each brand's growth trajectory is mapped in striking data-driven visualizations, and you'll see where some of last year's Breakthroughs are today. Global experts also weigh in on the unique challenges, growth opportunities, and rising brands in their regions.

The Future of Insurance: 15 predictions for 2017

  Editor’s note: This is an excerpt from Matthew Griffin’s upcoming paper The Future of Insurance 2020 & Beyond. It is clear from the developments and progress made in 2016 though that the industry’s appetite, pace, and propensity for change, albeit partially fuelled by an increasingly competitive and dynamic marketplace, is accelerating. It’s unlikely that ...

Turning the Innovation Tables

Recently, I attended an interesting program co-sponsored by the University of North Carolina's health care innovation program and AARP. The program was set up to bring together people who had an interest in solving problems relating to prescription drug use. Watching this unfold got me thinking. We're doing corporate innovation all wrong, and the innovation sprint that UNC and AARP were conducting have got it right. They have the ingredients correct and the order of activities correct. Let's imagine for a second what this would look like in a corporate setting.

13 Smart Questions for your Management Meetings

Most management meetings are dull affairs stacked full of short-term problems that need fixing. Discussions focus on routine operational issues and of course these things have to be addressed. However, from time to time you and your team should lift your heads and think about a bigger, brighter future. You should brainstorm strategic and innovative options. The kind of question you ask makes a big difference.