Category Archives: Consumer Innovation

Why the Test & Learn Approach Does Not Work

The in-market test & learn approach to innovation is becoming increasingly common, because it meets the cultural needs of modern businesses to behave entrepreneurially. At The Strategy Distillery we believe (and have witnessed) this approach is life threatening to the future success of a newly launched product or service. Here's why...

Rituals – The Secret to Instant Innovation

Why does knocking on the table before eating a baby carrot make it taste better? It may sound like a bad cracker joke, but researchers at the University of Minnesota and Harvard Business School have shown it to be true: Performing a ritual before eating said carrot made study participants believe it was better-tasting, and ...

Should innovators trust their intuition more?

A quick Google search churns up endless articles and blogs extolling the virtues of using instinct, intuition and gut feel for making better business decisions and being more innovative. In this article I pick apart what governs intuition and how to use it for better insight interpretations and marketing decisions. Where does intuition come from? ...

29 Innovation Activities for Your Next Ideation

I often get asked what activities a team should do in ideation to get better results and keep it fun. While there's a limitless list of possibilities that need to be tailored to each innovation challenge, I do have some favorites. Here are 29 that work and are adaptable to a variety of businesses and challenges.

How 3 Established Brands Unlocked New Growth [Case Study]

One thing that all great expansion case studies have in common is that the brand defined their frame of reference to their own advantage. You can do this for your brand, too. Read on for an explanation, three notable case studies, and a downloadable eBook pdf.

How IoT is Transforming Unexpected Industries

By the late 1990’s computers became truly transformative, followed by Internet and email as conduits to a continuous flow of information that could be processed, analyzed and turned into action. Today, as digital connectivity transforms physical machines, we’re likely into the early days of a similar productivity boom.

Thinking Outside The Box with Crowdsourcing

At our Industry and Research conference, I was asked by Sihem Jouini to define the 'unfair advantage' of Imagine with Orange, a platform dedicated to crowdsourcing innovative ideas. Jouini is Associate Professor and Director of the Innovation & Entrepreneurship major at HEC ExMBA, and a researcher in organizational design for innovation and creativity.

Marketing and Innovation are Inseparable

So, how does your Marketing serve your innovation? Does it define clearly and collaboratively? Does it integrate desirability, feasibility and viability in an optimal manner? Does it communicate with clarity and impact?