Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call 'The Closed World'. In essence, it’s taking something that is already around you and giving an additional job.
While brand positioning isn’t particularly hard to explain, neither is describing how a plane flies. But the physics of rapid air flow over the wings is one thing; actually designing and piloting a plane is something else all together.
To address their disappointing innovation results, many management teams advocate a strategy of launching Fewer, Bigger, Better products. While this is a sound approach, it has proven difficult to execute. Success requires the organizational resolve, discipline and confidence to launch fewer projects and still meet top-line innovation goals. Continue reading