Category Archives: consumer goods

How To: Make a Fewer, Bigger, Better Approach Work in Innovation

How To: Make a Fewer, Bigger, Better Approach Work in InnovationTo address their disappointing innovation results, many management teams advocate a strategy of launching Fewer, Bigger, Better products. While this is a sound approach, it has proven difficult to execute. Success requires the organizational resolve, discipline and confidence to launch fewer projects and still meet top-line innovation goals. Continue reading