Category Archives: Competitive Strategy

Why You Should Quit Predicting What’s Going to Happen

If you’re trying to predict the future, you might want to read this first. The Web is littered with predictions for what the future will bring. But what if I told you that rather than trying to predict the future, you’re better off just building it? A bit cliche? Perhaps. But time and again I’ve ...

Why You Should Quit Predicting What’s Going to Happen

If you’re trying to predict the future, you might want to read this first. The Web is littered with predictions for what the future will bring. But what if I told you that rather than trying to predict the future, you’re better off just building it? A bit cliche? Perhaps. But time and again I’ve ...

Why Less is More: Product Strategy

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Worse, they have turned the category that we invented into a commoditized war zone and keep us in a rigid box ...