Category Archives: Competitive Advantage

Why Less is More: Product Strategy

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Worse, they have turned the category that we invented into a commoditized war zone and keep us in a rigid box ...

How Innovative Companies Get their Best Ideas from Academic Research

Since World War II, the United States has been an innovation superpower. In virtually every advanced field, whether it be information technology, biotechnology, agriculture or renewable energy, America holds a leading position. Other nations may challenge in one field or another, but no one can match its depth and breadth. To account for its success, ...

How Innovative Companies Get their Best Ideas from Academic Research

Since World War II, the United States has been an innovation superpower. In virtually every advanced field, whether it be information technology, biotechnology, agriculture or renewable energy, America holds a leading position. Other nations may challenge in one field or another, but no one can match its depth and breadth. To account for its success, ...

The 9 Rules of Innovation

Nine Rules of InnovationSo who deserves credit? Engelbart for coming up with the idea? Taylor and Kay for engineering solutions around it? Jobs for creating a marketable product that made an impact on the world? Strong arguments can be made for each, as well as for many others not mentioned here. The truth is that there are many paths to innovation. Here are nine of them. Continue reading