Category Archives: Commodity trap

Innovating Your Way out of the Commodity Trap

Innovating Your Way out of the Commodity TrapThe commodity trap is a significant threat for manufacturers in premium market segments. It describes the tendency of competing products to become more and more similar, thus nullifying any competitive advantage that the high-end product might have had. The result is that products can only be sold on price, which can be disastrous for a market leader. Continue reading