Category Archives: co-creation

The State of Crowdsourcing in 2016

Based on an updated 2015 dataset, the eYeka report provides an analysis of the latest evolutions of how the world’s largest companies are leveraging creative crowdsourcing. The report looks into which sectors, companies, and brands are the most active users of crowdsourcing for marketing and innovation, with a specific focus on FMCG. It also analyses ...

Customer Co-Creation: A Deeper Path to Empathic Understanding

Each year businesses spend an aggregate of $40B on market research.  This is largely in an effort to mine new insights about customers’ unmet needs, or to test out new ideas to see if a large enough segment of their customers (or of the general population) will react positively to them. Businesses have begun to realize ...

Key Innovation Issues for the Time Ahead – Part 2

In addition to the still highly topical issues, outlined in part 1, I’d like to raise another four points which I personally foresee key for innovation management in the time to come – making no claim to completeness: Organizational Ambidexterity As you can see from previous posts, I’ve been passionately advocating the importance of organizational ambidexterity for a couple of years ...

Turning Good Ideas into Great Products

Turning Good Ideas into Great ProductsOne innovation method is to invite customers (in a B-2-B situation) or consumers (in a B-2-C scenario) into the creative process with you. Here, they will ideate, workshop concepts that arise in the session, augment concepts provided for them, and create some new product or service ideas that do not yet exist. Continue reading

Key Innovation Issues for the Near Future – Part 1

Innovation Portfolio Over TimeThe challenge for companies will be to find their positions in upcoming platform ecosystems. Not every company has the capability and influence to act as an orchestrating platform builder. But even participating in other firms’ ecosystems can be highly attractive. Continue reading

How Konica Minolta Uses Design Thinking: Co-creating Primary Imaging Solutions for the Future

How Konica Minolta Uses Design Thinking - Innovation ExcellenceAn inside look at how Konica Minolta Medical Imaging is using Design Thinking to help Healthcare providers develop their Primary Imaging strategy for the future; and convening the Healthcare Community at Healthovate! Activate! at Xavier University. Continue reading