Category Archives: Case Study

Lines of Innovation – Part 1

First of a two-part series: "Because of the numerous examples of lines in innovation, these provide important lessons for the modern innovation practitioner."

Shoe Dog: 11 Lessons from the Creator of Nike [book review]

I’m a sneakerhead. In English, that means that I collect trainers. I love the aesthetics of the shoes, but perhaps more so the dynamics of the collectibles market which Nike effectively created. In his new book, Phil ‘Shoe Dog’ Knight, the founder, former CEO and now Executive Chairman of Nike, he tells his story of taking the business from humble origins, through an IPO in 1980 and onto its current $30 billion market capitalisation.

Shoe Dog: 11 Lessons from the Creator of Nike [book review]

I’m a sneakerhead. In English, that means that I collect trainers. I love the aesthetics of the shoes, but perhaps more so the dynamics of the collectibles market which Nike effectively created. In his new book, Phil ‘Shoe Dog’ Knight, the founder, former CEO and now Executive Chairman of Nike, he tells his story of taking the business from humble origins, through an IPO in 1980 and onto its current $30 billion market capitalisation.

Shoe Dog: 11 Lessons from the Creator of Nike [book review]

I’m a sneakerhead. In English, that means that I collect trainers. I love the aesthetics of the shoes, but perhaps more so the dynamics of the collectibles market which Nike effectively created. In his new book, Phil ‘Shoe Dog’ Knight, the founder, former CEO and now Executive Chairman of Nike, he tells his story of taking the business from humble origins, through an IPO in 1980 and onto its current $30 billion market capitalisation.

Shoe Dog: 11 Lessons from the Creator of Nike [book review]

I’m a sneakerhead. In English, that means that I collect trainers. I love the aesthetics of the shoes, but perhaps more so the dynamics of the collectibles market which Nike effectively created. In his new book, Phil ‘Shoe Dog’ Knight, the founder, former CEO and now Executive Chairman of Nike, he tells his story of taking the business from humble origins, through an IPO in 1980 and onto its current $30 billion market capitalisation.

Shoe Dog: 11 Lessons from the Creator of Nike [book review]

I’m a sneakerhead. In English, that means that I collect trainers. I love the aesthetics of the shoes, but perhaps more so the dynamics of the collectibles market which Nike effectively created. In his new book, Phil ‘Shoe Dog’ Knight, the founder, former CEO and now Executive Chairman of Nike, he tells his story of taking the business from humble origins, through an IPO in 1980 and onto its current $30 billion market capitalisation.

Shoe Dog: 11 Lessons from the Creator of Nike [book review]

I’m a sneakerhead. In English, that means that I collect trainers. I love the aesthetics of the shoes, but perhaps more so the dynamics of the collectibles market which Nike effectively created. In his new book, Phil ‘Shoe Dog’ Knight, the founder, former CEO and now Executive Chairman of Nike, he tells his story of taking the business from humble origins, through an IPO in 1980 and onto its current $30 billion market capitalisation.

How 3 Established Brands Unlocked New Growth [Case Study]

One thing that all great expansion case studies have in common is that the brand defined their frame of reference to their own advantage. You can do this for your brand, too. Read on for an explanation, three notable case studies, and a downloadable eBook pdf.