Category Archives: business tools

When Going in New Directions, It Helps to Have a Map

I developed the Play-to-Win Canvas, a large wall map, to help teams explore strategic possibilities. (Click HERE to download a full size PDF, or HERE for a personal A3 size, both sharable under a Creative Commons license.) So, you’ve decided you need to shift strategy. You’ve drafted your current strategy using the Roger Martin Playing ...

6 Tools: Jobs to be Done with Tony Ulwick [interview]

Tony Ulwick is well known for the creation of Outcome-Driven Innovation® (ODI) and as the founder of Strategyn. In this recent interview, Chad McAllister sits down with Tony who shares 6 tools from his new book, Jobs to Be Done: Theory to Practice.