Category Archives: Business Model Canvas

When Going in New Directions, It Helps to Have a Map

I developed the Play-to-Win Canvas, a large wall map, to help teams explore strategic possibilities. (Click HERE to download a full size PDF, or HERE for a personal A3 size, both sharable under a Creative Commons license.) So, you’ve decided you need to shift strategy. You’ve drafted your current strategy using the Roger Martin Playing ...

The Design of Value Proposition Design with Alex Osterwalder

If you are new to Value Proposition Design, think of it as the third leg of a stool consisting of Lean Startup and Design Thinking as the other legs — all three are similar in intent and each provides valuable tools, arguably with Alex’s tools being most valuable to product managers who think like product leaders — or in my words, product masters.