Category Archives: Build Capability

Marketing and Innovation are Inseparable

So, how does your Marketing serve your innovation? Does it define clearly and collaboratively? Does it integrate desirability, feasibility and viability in an optimal manner? Does it communicate with clarity and impact?

ISPIM Grand Prize 2017 – we have a winner!

Wow, so close! We are delighted to announce that, by a single vote, the winner of the ISPIM Grand Prize 2017 for Excellence in Innovation Management is Hewlett Packard Enterprise (HPE), with the Fraunhofer Institute a close second.

Cold Case Innovation

If innovators take a cold case-inspired approach, we might come up with an alternative method for handling older ideas. This approach has the potential to create a new source of innovation ideas by leveraging past work and applying new criteria to those old ideas.

Why We Must Rethink Applied Innovation Services

Many of those innovation tools that have been emerging in recent years have now built up a powerful body of validation, and they become necessary to know and practice yet often miss the basic building block needs of innovation. We need to do better, we need to design a completely new innovation process that takes into account all that has evolved in our understanding and experiment in recent years.