Category Archives: Adobe

The Rule of Thirds and Why it’s Key to Managing Massive Change

The Rule of Thirds, and Why itTransitions bring out the best and the worst in people. When we began the transition of our flagship PDF product, Acrobat, from boxed software to a subscription offering as part of our new Document Cloud—one of the more massive transitions in Adobe’s history—developing a new marketing strategy was just one of the hurdles we faced. I also learned firsthand that... Continue reading