Recently, I attended an interesting program co-sponsored by the University of North Carolina's health care innovation program and AARP. The program was set up to bring together people who had an interest in solving problems relating to prescription drug use. Watching this unfold got me thinking. We're doing corporate innovation all wrong, and the innovation sprint that UNC and AARP were conducting have got it right. They have the ingredients correct and the order of activities correct. Let's imagine for a second what this would look like in a corporate setting.