All posts by Michael Graber

Denying Apoptisis or Atrophy? Unhealthy Corporate Ailments

Corporations are not absolute and monolithic entities, but are instead as alive and dynamic as the people who work there. When corporations mistakenly presume rigidity, act as it immortal and refuse to adapt, they get a form of cultural cancer. Let’s explore this insidious conceit in more depth.

Brand Essence: The Rock’n’Roll of Business (Part Three)

Part 3 of 3 Your marketers either need to create a fire or be fired. If you have uninspired and uninspiring marketing professionals on your team, be warned. Give him or her one chance to kick into high gear. Then act decisively. Fire them if they cannot change tempo. Be bold and be emboldened. Marketers ...

Brand Essence: The Rock’n’Roll of Business (Part Two)

One real power of a brand is that it serves as a tuning fork for an organization, helping them quicken strategic decisions, vetting new opportunities, and making hard choices when projections are slipping away from the target. Nothing kills brand value more than short-term revenue focus. When the deafening sirens of Wall Street start signing, listening to the essence of brand can keep a company from wrecking on its own overexcited ambition. Brand is the moral DNA of an organization, and therefore it’s crucial to...

Why Hesitate? Innovate. Start, and Learn.

Innovation is not a linear, analytic process where a business case is built, investments made and products launched. Rather, it is a recursive, iterate framework for spending small increments of time and money to learn more and design a solution for a real problem.

Why Hesitate? Innovate. Start, and Learn.

Innovation is not a linear, analytic process where a business case is built, investments made and products launched. Rather, it is a recursive, iterate framework for spending small increments of time and money to learn more and design a solution for a real problem.

Telling Compelling Stories

This is another excerpt from 2016’s FEI conference in Boston, MA.  This one comes from William Greenwald, Founder and Chief Neuroleaderologist at Windsor Leadership Group. He began with a story. This one was about air travel. Something happens. The plane makes an odd noise, then nose dives. “What am I’m going to do?” echoed in ...

Revisiting Jill Lepore’s Debate with Clayton Christensen

Jill Lepore's New Yorker article about how Disruptive Innovations have failed and how the theory is bogus completely underestimates the forward-thinking and world-changing power of disruptive innovation in business.

What’s Your Innovation Definition?

So many organizations set out to innovate, but lose their way close to the finish line. All of the time, money, and energy invested loom over them like an ominous shadow of failure ready to overtake the whole scene. What happened? There was so much momentum, good will, collaboration, and then—the painful, public crash into the wall.