All posts by Gijs van Wulfen

Successful Innovation is a Matter of Willpower

In his book David & Goliath, Malcolm Gladwell quotes the psychologist Jordan Peterson who argues that innovators and revolutionaries tend to have a very particular mix of personality traits [i]. “Innovators have to be open. They have to be able to imagine things that others cannot and to be willing to challenge their own preconceptions. They also ...

10 Great Ideas That Were Originally Rejected

History has shown us that a lot of wise people haven’t been able to recognize the potential of a great idea. “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo dated 1876. “I do not believe the ...

Can You Prevent Your Idea from being Rejected?

When you have come up with great ideas the question is how to make them reality. In practice, I have learned that if they don’t fit your organizational goals, your idea will be rejected and nothing will materialize in the end. It is essential to check this fit as early as possible in your innovation ...

15 Outspoken Quotes on Innovation

Yes, Innovation is extremely difficult. That’s why I love it actually. My personal goal is to spark innovation by making it less complex so you, your colleagues and/or clients will be able to innovate yourself. As blogger on innovation I have written more than 200 posts. I reread them to identify15 essential innovation messages. Being Dutch makes ...

How to Start Innovation with an Idea

The Idea Route Google, currently a company with a market capitalization of $ 500 billion, started as just an idea. In 1995, the idea for “downloading the entire web onto computers” came to Google inventor Larry Page in a dream when he was 23 years old. He claimed, “I spent the middle of that night ...

Four Routes to Simplify Innovation

The Fuzzy Front End of innovation ends when an organization approves and begins the formal development of a new concept.[i] It’s the end of the beginning. This informal start of innovation is unfortunately packed with lots of obstacles that should be avoided. To raise the effectiveness of your efforts, I like to simplify the front end of ...