All posts by Anthony Mills

The Secret Formula for Achieving Market Leadership

As Jack Welch so skillfully demonstrated while he led GE, Market Leadership is the one real strategy that has long-term staying power. H mandated that GE would be No. 1 or No. 2 in every market it was in, or it would get out. It was a “Market Leader or nothing” strategy, and it served GE well.

The Secret Formula for Achieving Market Leadership

As Jack Welch so skillfully demonstrated while he led GE, Market Leadership is the one real strategy that has long-term staying power. H mandated that GE would be No. 1 or No. 2 in every market it was in, or it would get out. It was a “Market Leader or nothing” strategy, and it served GE well.

The Only Three Swim Lanes that Matter to a Business

  In the course of my training with business leaders, we inevitably come to the existential business question… “What is the purpose of a business?” This is a great question, and one with a very simple answer. The purpose of a business is to create value. That’s it.  To create value.  Plain and simple.  That ...

Customer Co-Creation: A Deeper Path to Empathic Understanding

Each year businesses spend an aggregate of $40B on market research.  This is largely in an effort to mine new insights about customers’ unmet needs, or to test out new ideas to see if a large enough segment of their customers (or of the general population) will react positively to them. Businesses have begun to realize ...

Welcome to the Mid Zone of Innovation

The Mid ZoneThe Front End / Back End model was right for its time... however, fast-forward nearly a quarter century, and we find that things have changed a bit. Continue reading