Why Business Leaders Need to Pay More Attention to Storytelling

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Here's why -- spoken as clearly as possible in a 60-minute radio interview, hosted by Dr. Wanda Wallace, Founder of the Leadership Forum. In the interview, Wanda and I cover a lot of ground, including how storytelling can change team and corporate culture for the better. If you curious about how storytelling can be used, as a business tool to spark more teamwork, innovation, and engagement, this one's for you.


About me
My storytelling keynote
My book on storytelling

My storytelling in the workplace keynote

"The most powerful person in the world is the storyteller." - Steve Jobs

To Succeed You Must Get Really Good at This First

I’d like to tell you a story about how 13 grams of wood and the tears of a 10-year-old changed the way I look at success. Suspending Disbelief When my daughter was six years old I started coaching her in a program called Destination Imagination. It’s a creative problem-solving program that teaches kids how to ...

Snuff out SWOT – Forever

The more strategy development work I do with organizations, the more I’m becoming aware of a prevalent pattern, a pattern which I find counterproductive, even detrimental. It concerns the starting point for their strategy work: in nearly every case, they begin with convergent thinking, the polar opposite of divergent thinking, which I believe is the ...

Launching a Powerful Project in the World is a Fascinating Team Sport

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For the moment, let's say you are on the cusp of launching a bold new project in the world -- one that not only inspires you, but is the first thing you talk about whenever people ask you what you're up to these days. You know: Your life's work. Your calling. What moves you.

Congratulations! I am super happy for you, especially since all of us need meaningful projects we can throw our whole selves into. Well done! Awesome! Rock on!

That being said, there is one thing I urge you to keep in mind as your project unfolds. Innovation is a team sport.

While the origination of a powerful new idea or initiative is often in an individual experience, implementing that idea requires a truckload of collaboration. Maybe two truckloads. Or three. And that, unfortunately, is where a lot of wonderful, new projects break down -- especially projects that require committed, responsible volunteers.

Innovation from the Inside Out

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These days, almost all of Idea Champions' clients are talking about the need to establish a culture of innovation.

Some, I'm happy to report, are actually doing something about it. Hallelujah! They are taking bold steps forward to turn theory into action.

The challenge for them is the same as it's always been -- to find a simple, authentic way to address the challenge from the inside out -- to water the root of the tree, not just the branches.

External systems and protocols, no matter how seductive they are to create, are simply not sufficient to guarantee real innovation. In the words of Oliver Wendell Holmes, "Systems die. Instinct remains."

This Is How Your Business Will Be Disrupted

The principles of running a business are fairly straightforward. You create clear objectives, achieve them efficiently and try to get better as you go. Business school professors have fancy names for this stuff, like “strategic DNA,” “core competencies” and “continuous improvement,” but in a nutshell all that stuff means is that you try to do things ...

When Should You Pull the Plug on an Innovation Project?

History skews our perception of possibility. It’s easy to forget that man’s great achievements were mere “mights” for those on the other side of the present. Take the Apollo 11 moon landing. Retold today, that “one giant leap for mankind” was but a series of surefooted steps taken by America’s scientists and engineers. Conquering the ...