25 Reasons Why Brainstorming Sessions Fail in Your Company

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Whenever I ask my clients to tell me about the quality of their company's brainstorming sessions, they usually roll their eyes and grumble, noting several of the phenomena below.

Recognize any of them in your organization?

1. Lame facilitation
2. Wrong problem statement
3. Unmotivated participants
4. Hidden (or competing) agendas
5. Insufficient diversity of participants
6. Addiction to the status quo
7. Lack of clear ground rules
8. Sterile meeting space
9. No transition from "business as usual"
10. Lack of robust participation

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