10 Tech Trends Driving Connected Consumer Behavior [infographic]

To help innovators understand and prepare for future consumer demand, Gfk has chosen the ten key Tech Trends they believe will have the most impact on consumer needs and behavior in 2016 and beyond. For an overview, check out the ten trends in this infographic.

New Model with Four Routes To Start Innovation

The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i]. The ‘front ...

Strategic Canaries

Animal sentinels, such as canaries in coal mines, provide critical warnings to people in vulnerable positions. Because they more quickly succumb to the danger in the environment, they can give crucial time for people to escape when things have gone horribly wrong. Since innovation is a process of evaluating available options, knowing when one option, or a group of options, should be abandoned.